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Renia Tyminski's avatar

This is a timely reminder of how we can benefit from the careful framing of our relationship to machines. July 21, 1911 was Marshall McLuhan’s birthday. This commemorative quote was offered by the McLuhan Institute: “It is not easy to convince people that I am not dealing with ideas but perceptions. Not concepts but observations. It is easy to disseminate ideas, but difficult to train perception. People panic when invited to alter their habitual ways of seeing, of looking, of hearing, and feeling. They are quite right in supposing that an effort is being made to alter their identity.”

Marshall McLuhan, 1972.

Influential Canadian educator, internationally recognized thinker, pioneer of media studies Herbert Marshall McLuhan was born this day, July 21, 1911. He died on the last day of 1980, at age 69.

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